Reading list 2021

We are close to wrapping up another year and marking our second anniversary living with COVID.

So many things have taken place in the last 12 months that’s hard to believe how much living, historical events and changes we managed to fit in them. From a new President in the U.S. and riots in the Capitol, to the Great Resignation, supply-chain bottlenecks, COP26 and blasting Bezos into space — I feel that by now Billy Joel has enough new historical material to re-write We Didn’t Start The Fire for the 21st century.

Yet, despite all the ups and downs, trials and tribulations — it feels that we are fast approaching a new era; a tipping point — beyond “new normal”, where we will face a once in a generation lifetime opportunity to bring some large and positive changes at a global scale.

The question is: will we have the empathy to drum up the courage and will to take action and do what’s right?

I leave you with the words in Lose Yourself by Eminem.

“Look
If you had
One shot
Or one opportunity
To seize everything you ever wanted
In one moment
Would you capture it
Or just let it slip?”

Amazon Links:

Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals by James Altucher

The Practice: Shipping Creative Work by Seth Godin

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

Principles: Life and Work by Ray Dalio

How Magicians Think: Misdirection, Deception, and Why Magic Matters by Joshua Jay

David Copperfield’s History of Magic by David Copperfield

The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

Meditations: A New Translation by Marcus Aurelius

The Practice of Groundedness: A Transformative Path to Success That Feeds — Not Crushes — Your Soul by Brad Stulberg

Reimagining Capitalism in a World on Fire by Rebecca Henderson

Competition is Killing Us: How Big Business is Harming Our Society and Planet — and What To Do About It by Michelle Meagher

Good Economics for Hard Times by Abhijit Bajerjee and Esther Duflo

Mission Economy: A Moonshot Guide to Changing Capitalism by Mariana Mazzucato

Makers and Takers: How Wall Street Destroyed Main Street by Rana Foroohar

Less is More: How Degrowth Will Save the World by Jason Hickel

System Error: Where Big Tech Went Wrong and How We Can Reboot by Rob Reich, Mehran Sahami and Jeremy Weinstein

How to Blow Up a Pipeline by Andreas Malm

We Are the Weather: Saving the Planet Begins at Breakfast by Jonathan Safran Foer

The Value of Everything: Making and Taking in the Global Economy by Mariana Mazzucato

Post Growth: Life after Capitalism by Tim Jackson

Wishing everyone a more stable, accepting, inclusive and uplifting 2022!

Diego